Brand Identity
Talypov Architecture & Design
Client
Talypov Architecture & Design
Deliverables
Logo, Style Guide, business card, mockups
Software
Adobe Illustrator, Photoshop, InDesign
Background
Erlan Talypov is an architect with over 15 years of experience in the construction industry in Central Asia. He needs a logo that would help him stand out against competitors.
Challenge
Mr. Talypov is looking for a logo with clean shapes reflecting his company’s tagline “Quality you can count on”. Since the client specializes on designing residential buildings, he prefers to see a house as the main concept for his brand identity and gravitates towards red as the primary colour.
Solution
The client has stopped on the first concept with clean geometric shapes symbolizing quality and reliability.
My research and visual analysis has revealed that over a half of competing construction companies operating in the region are using red as their primary colour. I have offered the client an alternative colour palette and left an orangy shade of red as an accent colour for his future website.
Sketches
Digital Sketches
Logo Variations
Colours and Typography
Application
