Background

Erlan Talypov is an architect with over 15 years of experience in the construction industry. He works in Central Asia and CIS countries. Mr. Talypov needs a logo that he could use for his projects and that would help him stand out among competitors.

Challenge

Mr. Talypov is looking for a logo with clean shapes reflecting his company’s tagline “Quality you can count on”. Since the client specializes on designing residential buildings, he prefers to see a house as the main concept for his brand identity and gravitates towards red as the primary colour.

Solution

The client has stopped on the first concept resembling a house. Clean geometric shapes symbolize quality, reliability and stand out, as compared to competing brands.

My research and visual analysis has revealed that over a half of competing construction companies operating in the region are using red as their primary colour. I have offered the client an alternative colour palette and left an orangy shade of red as an accent colour for his future website.

Two contrast typefaces were selected to help Mr. Talypov successfully apply his new identity on printed and digital collateral.