Background

Samii Boutique is a social entrepreneurship supporting skilled women of Turkey and Afghanistan by promoting and selling their beautiful handcrafted products in a Vancouver-based online boutique.

Challenge

The company needs a modern and elegant logo reflecting their tagline “United by Craft”.

Miss Sadat is open to any ideas, yet she wants to see an elegant icon that would visualise the idea of connecting/uniting the eastern and western cultures by means of craft.

Solution

I have created a rounded icon divided into two parts and connected with a curved outline of a stylised capital ‘S’. The client has approved the favicon with a modern typeface and selected an elegant combination of dark blue and gold. These colours are inspired by the lights of Vancouver and symbolize high quality and exclusiveness of the client’s products.