Background

Rina Brown is an Associate Broker and a licensed Realtor at Oakwyn Realty Ltd. Rina had an out-of-date logo that she wanted to renew. The new logo should meet her identity and look elegant, yet professional on her business card and printed materials.

* This project was done during my internship at Workshop Creative.

Challenge

Redesign a logo and create a minimalistic brand identity that would look elegant, feminine and professional in all media.

Solution

I have redesigned the logo matching a minimalistic colour palette selected by the client. The logo variations included a wordmark, a vertical and horizontal variant, a monogram working as a favicon and a layered monogram serving as a watermark.

The business card, feature sheets, letterhead and the rest of printed materials match the client’s brand identity and professional requirements.

Since Rina wanted to edit all social media posts herself, I created templates with carefully arranged layers in MS PowerPoint.