Alina Demidova
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Brand Identity

Rina Brown PREC

Client

Rina Brown Personal Real Estate Corporation
Art Direction: Gisele Forge (Workshop Creative)

Deliverables

Logo, Style Guide, business card design, letterhead and a digital signature

Software

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, HTML, CSS, Microsoft PowerPoint

Background

Rina Brown is an Associate Broker and a licensed Realtor at Oakwyn Realty Ltd. Rina had an out-of-date logo that she wanted to renew. The new logo should meet her identity and look elegant, yet professional on her business card and printed materials.

* This project was done during my internship at Workshop Creative.

Challenge

Redesigning a logo and creating a minimalistic brand identity that would look elegant, feminine and professional in all media.

Solution

I have redesigned the logo matching a minimalistic colour palette selected by the client. The logo included a wordmark, a vertical and horizontal variant, a monogram working as a favicon and a layered monogram serving as a watermark.

The business card, feature sheets, letterhead and the rest of printed materials match the client’s brand identity and professional requirements.

Since Rina wanted to edit all social media posts herself, I created templates with carefully arranged layers in MS PowerPoint.

 

logo and business card design in Vancouver

Digital Sketches

logo design for a real estate agent

Typography and Colours

logo design for a real estate agent
logo design for a real estate agent

Logo Animation

Application

logo and business card design in Vancouver
logo and postcard design for real estate agents
logo and brochure design for real estate
logo, letterhead and postcard design for real estate agents

Social Media Posts

social media posts design for real estate agents
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