Background

New2Work is a personal development platform that brings together people who excel in important areas of life and those who need help in upgrading their quality of life.

Challenge

Creating a memorable logo that would establish trust, look friendly and totally different from competitors’ logos. The logo should have elements hinting on a winding road to success.

Solution

I came up with an interesting abstract concept reminding a road. The concept looked well with the company’s slogan “Where new experiences work” and had a modern look.

The brand owner was open to adopting a bright colour palette and was happy with his choice of the concept.