Brand Identity

New2Work

Client

John Dacanay, New2Work

Deliverables

Logo, business card design, creating templates and styles for social media posts

Software

Adobe Illustrator, Adobe Photoshop,
Adobe InDesign

Background

New2Work is a personal development platform that brings together people who excel in important areas of life and those who need help in upgrading their quality of life.

Challenge

Creating a memorable logo that would establish trust, look friendly and totally different from competitors’ logos. The logo should have elements hinting on a winding road to success.

Solution

I came up with an interesting abstract concept reminding a road. The concept looked well with the company’s slogan “Where new experiences work” and had a modern look.

The brand owner was open to adopting a bright colour palette and was happy with his choice of the concept.

Digital sketches

new2work digital sketches

Typography and Colours

new2work logo design three variants
new2work corporate colours
brand identity design for social network in Canada

Application

social media post for new2work
social media post for new2work
social media post for new2work
social media post for new2work
social media post for new2work
presentation ID for new2work

Social Media Posts

social media posts design