Background

Longevity Wellness is a company based in Vancouver, Canada that provides fitness, yoga and personal training services to Canadian and international clients.

Challenge

The company needs a logo that would reflect their tagline “Well balanced, well informed”, indicate longevity and look appealing for their clients (women aged 50+). Longevity Wellness does not want to concentrate on yoga, as they also provide personal training and consultation services for active aging.

Solution

During my research, I turned to international symbols of longevity and stopped on ginkgo leaves which became my concept. Ginkgo trees have survived since the Jurassic period and are famous for staying forever young. Ginkgo leaves are recognized as an international symbol of health and longevity.

I have developed a round icon for the logo and the favicon and selected a calm colour palette that works well for a company providing health and wellness consultations for active aging.*

*The client did not select this concept and went for an alternative logo developed by Studio Nuvo.