Background

In 2022, ISSofBC has launched a skills training and employment program for supporting new immigrants and helping them acquire useful skills in many areas.

Compass provides training for occupational skills, short-term certification, soft skills, and digital skills.

Challenge

Create a memorable logo/wordmark for each program that would attract the target audience. Create the poster and postcard layout that would encourage the target audience to click on the links and participate in the programs.

Solution

I have developed a unique wordmark and added a bright colour palette matching the selected style. A mini Style Guide and a resies of social media posts were provided to the client’s marketing team for creating marketing and advertising collateral. 

The poster and the postcard have a print and a web version with clickable links. The web files were posted by the client online and attracted the target audience who clicked on the links and registered for the program.