Marketing
Compass
Client
ISSofBC, Government of Canada
Deliverables
● Logo/wordmark
Software
Adobe Illustrator, Adobe Photoshop,
Adobe InDesign
Background
In 2022, ISSofBC has launched a skills training and employment program for supporting new immigrants and helping them acquire useful skills in many areas.
Compass provides training for occupational skills, short-term certification, soft skills, and digital skills.
Challenge
Create a memorable logo/wordmark for each program that would attract the target audience. Create the poster and postcard layout that would encourage the target audience to click on the links and participate in the programs.
Solution

Compass Program for ISSofBC
Compass is a skills training and employment program for immigrant newcomers in Metro Vancouver. The program provides training for occupational skills, short-term certification, soft skills, and digital skills. Participants receive job search assistance, placement, and work experience services to support employment and job maintenance.
Logo Design


Colours and Typography


Custom Illustrations

Poster and Postcard



