Davinder Kaur, Blissful Treats
Logo, business card design, stickers for products, patterns for packaging
Adobe Illustrator, Adobe Photoshop,
Blissful Treats is a Canadian company that produces home-made vegan cupcakes, mini-cupcakes and other pastries. The business needs clear identity and a memorable logo reflecting their essence.
Creating a memorable logo that would identify the brand in the market and indicate that the products are vegan. The logo should be minimalistic, scalable and work well with bright colours.
I created a minimalistic icon that looked like a plant stem with a leaf in the middle. This icon conveyed the message “Tasting love in every bite” and was based on my concept: vegetation.
In collaboration with Taylor Krulicki, my colleague at Studio Nuvo, we have selected two legible typefaces one of which resembled plant stems.
After selecting the primary colour palette, I added a bright secondary colour palette and created a few seasonal patterns complimenting the brand colours.