Brand Identity
Blissful Treats
Client
Davinder Kaur, Blissful Treats
Deliverables
Logo, business card design, stickers for products, patterns for packaging
Software
Adobe Illustrator, Adobe Photoshop,
Adobe InDesign
Background
Blissful Treats is a Canadian company that produces home-made vegan cupcakes, mini-cupcakes and other pastries. The business needs clear identity and a memorable logo reflecting their essence.
Challenge
Creating a memorable logo that would identify the brand in the market and indicate that the products are vegan. The logo should be minimalistic, scalable and work well with bright colours.
Solution
I created a minimalistic icon that looked like a plant stem with a leaf in the middle. This icon conveyed the message “Tasting love in every bite” and was based on my concept: vegetation.
In collaboration with Taylor Krulicki, my colleague at Studio Nuvo, we have selected two legible typefaces one of which resembled plant stems.
After selecting the primary colour palette, I added a bright secondary colour palette and created a few seasonal patterns complimenting the brand colours.

Sketches




Digital sketches

Typography and Colours



Logo Animation
Application



Social Media Posts
