Alina Demidova
  • Portfolio
  • Infographics
  • Video
  • About
  • Contact
Select Page

Brand Identity

Blissful Treats

Client

Davinder Kaur, Blissful Treats

Deliverables

Logo, business card design, stickers for products, patterns for packaging

Software

Adobe Illustrator, Adobe Photoshop,
Adobe InDesign

Background

Blissful Treats is  a Canadian company that produces home-made vegan cupcakes, mini-cupcakes and other pastries. The business needs clear identity and a memorable logo reflecting their essence.

Challenge

Creating a memorable logo that would identify the brand in the market and indicate that the products are vegan. The logo should be minimalistic, scalable and work well with bright colours.

Solution

I created a minimalistic icon that looked like a plant stem with a leaf in the middle. This icon conveyed the message “Tasting love in every bite” and was based on my concept: vegetation.

In collaboration with Taylor Krulicki, my colleague at Studio Nuvo, we have selected two legible typefaces one of which resembled plant stems.

After selecting the primary colour palette, I added a bright secondary colour palette and created a few seasonal patterns complimenting the brand colours.

Sketches

Digital sketches

Logo design for Blissful Treats by Alina Demidova

Typography and Colours

brand typography

Logo Animation

Application

Social Media Posts

instagram posts for a bakery
Return to Portfolio

   vimeo

  • Portfolio
  • Infographics
  • Video
  • About
  • Contact
Copyright 2023 by Alina Demidova. All rights reserved.