Background

In 2022, ISSofBC has launched a program for supporting small business start-ups and helping new immigrants open small businesses.

Blaze supports self-employment initiatives and helps young entrepreneurs open a start-up in Metro Vancouver. 

Challenge

Create a memorable logo/wordmark that would attract the target audience. Create the poster and postcard layout that would encourage the target audience to click on the links and participate in the programs. Create digital illustrations showing young entrepreneurs (one flower shop owner and one baker).

Solution

I have developed a unique wordmark for the program and added a colour palette matching the selected style and tone.

A mini Style Guide was provided to the client’s marketing team for creating additional collateral for social media and advertising on various platforms. Nine social media posts matching the selected style helped the client establish the tone for marketing materials.

The poster and the postcard have a print and a web version with clickable links. The web files were posted by the client online and attracted the target audience who clicked on the links and registered for further participation in the program.