Brand Identity
Avofresh Trading
Client
Alexis Albores, Avofresh Trading
Deliverables
Logo, business card design, creating templates and styles for social media posts
Software
Adobe Illustrator, Adobe Photoshop,
Adobe InDesign
Background
Avofresh Trading is a wholesale distributor of fresh Mexican avocados in Canada.
Challenge
Creating a memorable logo that would establish trust and look different from competitors’ logos. The icon should have elements hinting on collaboration between Mexican farmers and Avofresh Trading.
Solution
I came up with an abstract avocado shape against a dark rounded background split into two equal shapes. The concept shows the parties involved in delivering avocados and connecting Canadians with the freshness of the best Mexican avocados.
Digital sketches
Logo Variations
Colours and Typography
Application
Social Media Posts
