Marketing and Advertising Design
Marketing
Clients
KFC (2020-present)
Burger King (2021)
Deliverables
Marketing concepts for A/B testing, ads, templates and examples for photoshoots, marketing plans and calendars, test concepts and research conducted by the clients’ Marketing Departments
Team
Art Direction: Touchpoint Communications
Graphic Designer: Alina Demidova
Background
As a Graphic Designer at Touchpoint Communications, I collaborate with a number of corporate clients. Our services include creating asd and advertising concepts for A/B testing, project briefs, photoshoot directions and future marketing campaigns.
Responsibilities
Edit photography and create concepts for conducting A/B testing of new products, their names, display and background ideas. Create photos of products that do not exist yet, but can be added to the clients’ camapigns in the future. Provide the first visuals for testing new marketing ideas and unique product display options.
Workflow
In collaboration with the clients’ marketing team, I follow the art directions provided and create new concepts for the future marketing campaigns. Some of my design iseas can be seen on the clients’ ads and billboards all across Canada and the United States.
KFC
The images below belong to Kentucky Fried Chicken Canada Company (KFC). This includes the logo, corporate typeface and any parts of the brand identity. All rights reserved.
Burger King
The images below belong to the Burger King Corporation (including the logo, typeface and any parts of the corporate identity). All rights reserved.
